Martin Short Embodies Every Guest at Harrah’s Resort SoCal

Harrah’s Resort Southern California announces its newest mayor, Martin Short, with a showstopping campaign featuring the legendary comedian and his stable of hilarious original characters. Produced by Gravy Films and directed by Cameron Harris, Harrah’s Resort SoCal returns with cinematic grandeur and Short’s signature charm and magnetism in the campaign 'Make Fun Funner.'

Mayor Marty ensures he’ll keep his campaign promises to 'Make Fun Funner' in a faux political video, 'Classic Characters' which is the first film of the campaign. In a smooth walk-and-talk, Mayor Marty stops to highlight Harrah’s Resort SoCal’s unique dining experiences, shows, and gambling. The audience is then introduced to classic Martin Short characters like Jiminy Glick and Ed Grimley, who are the main patrons enjoying all of these attractions, or in the case of famed SCTV character Jackie Rogers Jr., they’re the ones on stage performing. 

Harrah’s Resort SoCal tapped Gravy to elevate this year’s celebrity mayoral campaign from production to post and delivery. In turn, the esteemed production company supervised the films and collaborated with Martin Short directly, his writer, and agency MMGY to bring the film to life. Delivering on the promise of the premise that Harrah’s Resort SoCal makes fun funner, its newest mayor kicks off his term in office as the living embodiment of unpredictability, surprise, and top-shelf fun.

“The vibe of the shoot creates the vibe of the film,” says Cameron Harris. He elaborates, “To that end, my goal was for Martin to have a ball shooting this. He’s got an incredible collaborative spirit, and everyone who was a part of this production really came together to make this unbelievably fun. I will never forget being attacked by Jiminy Glick.” Harris also directed previous Harrah’s Resort SoCal campaigns featuring former mayors Rob Riggle and Jane Lynch.

"Martin Short represents the essence of Funner," said Jill Barrett, senior vice president and general manager of Harrah’s Resort SoCal. "His renowned humour and dedication to entertainment make him an ideal leader for guiding Funner into a new era and we were honoured to work with the Gravy team to bring this vision to life.”

'Classic Characters' will be followed by a second campaign film, a musical number that will launch in July.