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Martin Freeman Is Dancing on Ice in Vodafone's New Christmas Campaign

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Independent's Gary Freedman directs #ChristmasCovered spot created by Ogilvy UK and Wavemaker

Martin Freeman Is Dancing on Ice in Vodafone's New Christmas Campaign

Vodafone UK and WPP Team Red (Ogilvy UK and Wavemaker) has launched its Christmas marketing campaign starring much-loved British actor, Martin Freeman.

The integrated #ChristmasCovered campaign, which rolls out across TV, out of home, digital, retail, social and PR platforms, shows Freeman being saved from a potential family disaster, thanks to Vodafone’s best ever 4G network. To celebrate, we see Martin perform an ice dancing routine worthy of a place at the Winter Olympics.

In this year’s Christmas advert, Freeman’s character and his girlfriend Clare (who he fell for in last year’s Christmas campaign) arrive at a family Christmas gathering. To everyone’s surprise, Aunty Sue arrives unannounced – which means the couple didn’t get her a gift. A panicked Freeman doesn’t know what to do, but with a few taps on her Google Pixel 3, Clare has the gift all sorted, thanks to Vodafone’s great network connectivity. In elation, Freeman is transported to the rink, where he gives the performance of his life.

The humorous spot highlights Vodafone’s dedication to helping customers stay connected this Christmas, making life  that much easier during the hectic festive season. Everyone has those last minute emergencies during the festive season but no matter how chaotic Christmas can be, Vodafone customers can rely on having great connectivity thanks to our best ever 4G network, which covers 99% of the UK population.

The Vodafone Christmas brand campaign kicks off on Friday 9th November on TV, appearing in commercial breaks during the X Factor live show on Saturday 10th November and Coronation Street on Monday 12th November. It will also air in the much anticipated launch of I’m a Celebrity on 18th November. The #ChristmasCovered creative extends to activations in store, online, out of home, social and PR channels.

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Post Production / VFX

Post producer: Philip Whalley

Post Production Company: MPC

VFX: Jonathan Box


Editor: Adam Spivey

Media Agency

Account Director: Charlotte May, Emily Gordon

Account Manager: Conall Hughes

Business Director: Richard Bartlett, Amanda Conner

Media Agency: Wavemaker

Production Company

Casting: Brendan McNamara

Director: Gary Freedman

Producer: Chris McBride

Production Company: Independent Films

Hero Casting: Talent Republic


Composer: Stephen Foster

Music Supervision: Jay James/Luis Almau for Soundtree Music Limited

Song: Beautiful Dreamer by Roy Orbison

Sound Design: Henning Knoepfel

Creative Agency

Account Director: Tania Zorrilla

Account Executive: Polly Harris Saunders

Art Director: Adam Claridge

Business Director: Lucy Nebel

Copywriter: Adam Ronan

Creative Agency: Ogilvy UK

Executive Creative Director: Jules Chalkley

Managing Partner: Jon Tapper

Producer: Kim Parrett and Louise Mumford

Strategist: Sandie Dilger

Strategy Director: Shadi-Sade Sarreshtehdarzadeh

Genres: Choreography, Comedy, People

Categories: Phones, Consumer Electronics

Ogilvy UK, Fri, 09 Nov 2018 11:36:02 GMT