Cognac house Martell has appointed the Singapore studio of independent Japanese hotshop UltraSuperNew to its digital business. The account incorporates the Cordon Bleu, VSOP and NCF sub-brands.
Following a successful brand transformation for Martell NCF over the last two years, UltraSuperNew has successfully rejuvenated what was considered to be a saturated sector of the drinks market. USN helped Martell NCF bring its brands to front of mind for the Gen Z consumer. The effectiveness resulted in a complete transformation increasing brand awareness, creating growth and crucially, achieving breakthroughs in their sales targets.
The soon-to-follow campaigns will be part of a global repositioning but will be specific for the Singapore and South-East Asian markets.
Jean-Francois Thery, managing director, UltraSuperNew Singapore commented: “Martell has an incredibly rich story to tell and we look forward to partnering with them to reinvigorate and promote this historic brand.”