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Marshawn Lynch and His Sidekick 'Little Marshawn' Star in Latest Spot for Manscaped

Creative 126 Add to collection

NFL star's alter-ego introduces him to the male grooming brand's signature products in GYK Antler campaign

Marshawn Lynch and His Sidekick 'Little Marshawn' Star in Latest Spot for Manscaped

Following the success of last season’s 'Gronk Can’t Find His Balls' campaign featuring NFL superstar Rob Gronkowski, men’s grooming brand Manscaped has again partnered with Director Matt Doyle and his team at Big Brick Productions to produce their latest football-centric series of spots, this time featuring the one and only Marshawn Lynch…….and his shaving savant sidekick, 'Little Marshawn'.

This year’s campaign again combines Manscaped’s envelope-pushing, irreverent brand of comedy, with one of the NFL’s most enigmatic and uniquely hilarious personalities in Marshawn Lynch. In a series of spots for both the Lawn Mower 4.0, Manscaped’s signature groomer, and the Weed Whacker ear and nose trimmer, Lynch weighs the best way to clean up 'below his 50-yard line' before being introduced to the world of Manscaped groomers by his alter-ego 'Little Marshawn,' who happens to live on the edge of 'Big Marshawn’s' bathroom sink.

The campaign featuring BOTH Marshawns will begin airing nationally on December 10th, led by a targeted media plan focusing on NFL game broadcasts and other NFL-focused programming across a variety of networks. 'Little Marshawn' kicks off with a 30 second spot for the Lawn Mower 4.0 and a series of 15 and 06 second spots for digital and social platforms. A :30 for the Weed Whacker trimmer will go live in January 2022. 

Big Brick is the internal production house for GYK Antler, an integrated marketing company based in Boston and Manchester, New Hampshire.

"Little Marshawn" Campaign: Weed Whacker
"Little Marshawn" Campaign: Lawn Mower 4.0
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Advertiser: MANSCAPED, Inc.

Vice President of Creative Content: Carter Baldwin

Director of Brand Response Content: Chris Gronau

Executive Producer: Jessica Holmes

Art Director: Nick Kamei


Agency: Big Brick Productions

Director: Matt Doyle

Director of Photography: Aaron Frutman, DGA Productions

Camera Operator: Nathan Golon

Director of Production: Tyler York

Line Producer: Catharine Uyenoyama, DGA Productions

Line Producer: Monica Castro

Senior Editor: Josh Drake

Assistant Editor: Sammy Honeywell

Colorist: Rob Bessette

VFX/Flame: Timothy Montgomery

Commercial Coordinator: Maddy Graves

1st AD: Faye Cogen

Account Supervisor: Kristina Annese

Marshawn Lynch photo credit: Willie Petersen

Production Partner

Production Partner: Beastmode Productions

Producer: Diaunte Thompson

Genres: Comedy

Categories: Shaving, Beauty & Health

GYK Antler, Fri, 10 Dec 2021 18:35:12 GMT