Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Marshalls Surprises with Larger-than-Life Billboard, Just in Time for Father's Day



Leo Burnett creates scalable, dad-centric billboard for the retailer stocked with gifts for dads

Marshalls Surprises with Larger-than-Life Billboard, Just in Time for Father's Day
Just as summer sets in, an important holiday honouring our favourite guy leaves kids of all ages scrambling for last-minute gifts, racking their brains wondering what to get dear old dad. As June 17th creeps up like a hose-toting dad on his unsuspecting kids, Marshalls is the perfect solution for Dad's Day procrastinators nationwide.

Today, the brand unveiled a surprising way to think about gifts for your family's patriarch – bringing the fun of shopping at Marshalls to the streets of New York City with a billboard stocked with fantastic, father-friendly finds. New Yorkers will find gifts ranging from classic to remarkable on a larger-than-life billboard in the Flatiron Plaza from 11 a.m. – 6 p.m. EDT. Participants simply share a dad joke to select one of many amazing products from the gigantic, gift-touting billboard for a certified climber to retrieve.

The idea was concepted by Leo Burnett to help Marshalls attract last-minute shoppers seeking surprising gifts for Father’s Day. Leo Burnett worked in partnership with PR agency MSL Chicago on the activation which included a surprise appearance by musician Kevin Jonas who grabbed a gift for his dad.

"We believe shopping should be fun; it should thrill you and immediately deliver something exciting," said Victoria Shonkoff, Marshalls vice president, marketing director. "Our Father's Day billboard embodies everything we offer our Marshalls shoppers daily – an ever-changing selection of products, a fun shopping experience, and amazing prices."

This unexpected Father's Day gifting solution showcases how Marshalls surprises shoppers with every visit, given its ever-changing, fresh mix of products. Marshalls stores across the nation will be stocked with big and small, high-quality finds, such as tech, outdoor games, designer apparel, brand-name footwear, and more, at prices that make even dad beam with pride—right through Father's Day.

The destination for dad gifts, Marshalls has an ever-changing selection of products to help procrastinators and planners alike confidently explore and discover the brands they want today. Find your closest Marshalls location at


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail Stores, Retail and Restaurants

Leo Burnett Chicago , Thu, 14 Jun 2018 15:30:30 GMT