Marshall Headphones 'Hit the Road' with a Generation-Spanning Film
Dog Eat Dog's Kevin Castanheira reunites with Marshall's A.M. Sekora for the nostalgic film
Today sees the release of Marshall Headphones' latest campaign film ‘Hit The Road’ directed by Dog Eat Dog’s Kevin Castanheira. The campaign launches with a nostalgic film focusing on the all-new portable speaker range from Marshall.
We see how the impact of the Marshall brand spans generations as the story of a couple’s past at an iconic festival is weaved into the present day when their granddaughter leaves home on her own journey.
From the grade to the styling, the film oozes with the heritage of Marshall. The dreamy cinematography and dusk landscapes conjure feelings of adventure and freedom, just as the girl hitting the open road to pursue a rock ‘n’ roll dream with her speaker and guitar evokes a sense of youthful rebellion.
Director Kevin Castanheira is no stranger to the Marshall brand, once again teaming up with creative director A.M. Sekora to create the brand's seventh campaign film together. This time, he shows us that the destination isn’t always as important as how you get there.
Speaking of the campaign, Kevin says: "It was great to collaborate with Marshall again on this latest campaign. Working on a brand with such a long heritage gives me the opportunity to tell such rich stories both in terms of narrative and also stylistically too."
A.M. Sekora, creative director at Marshall Headphones adds: "Having worked with the previous incarnation of Dog Eat Dog, I was more than happy to lend a word of praise for these gentlemen. They have consistently elevated every project we’ve created together with their solutions oriented, inspirational way of collaboration. We have continued to challenge each other with each production, pushing boundaries and having a great time seeing our ideas come to life together."
Harvey Ascott, executive producer at Dog Eat Dog says: “After three years of working with Marshall Headphones, this was the most ambitious project yet. We worked closely with them from concept to delivery on all aspects of this campaign from film to social to print and we look forward to creating more work in the future.”view more - Creative
Track: DOLCE - Hit The Road
Editor: Stephen Dunne at Ten Three
Producer: Stephen Dunne at Ten Three
Post Production / VFX
Colourist: Simon Borne at Framestore
Senior Producer: Sophie Harrison at Framestore
Production Company: Dog Eat Dog
Director: Kevin Castanheira
Executive Producer: Harvey Ascott and Mark O’Sullivan
Producer: Fabyan Daw and Harvey Ascott
DOP: Todd Martin
Still Photographer: Dean Martindale
Film Lab: Cinelab London
Sound Design: Sam Robson at 750mph
Advertiser: Marshall Headphones
Creative Director: A.M. Sekora
Categories: Consumer Electronics, SpeakerDOG EAT DOG, Thu, 09 May 2019 16:41:48 GMT