Mars Petcare’s OPTIMUM Knows Your Pet Just Like You in Latest Campaign

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Clemenger BBDO goes back to Oprimum's roots of having perfectly tailored nutrients for pets
Mars Petcare’s OPTIMUM Knows Your Pet Just Like You in Latest Campaign

MarsPetcare’s OPTIMUM pet food brand has launched a new integrated campaign via Clemenger BBDO Melbourne to celebrate the launch of its Kittens& Cats range and reinstate its premium pet food credentials.

The launch of the ‘Lucky You Do’ brings the brand back to their roots andreinstates the platform of Nutrition for Life. The work taps into the insight that although pets don’t always know what’s good for them, OPTIMUM does- having spent years developing perfectly tailored nutrition options for all types of cats and dogs.

The launch films feature a range of cats and dogs on-screen, coupled with voice overs that bring to life the nutritional benefits for different health concerns, from furballs, to firm stools and beyond.

Mars Petcare portfolio manager, Miguel Rivera, said: “OPTIMUM is a heritage brand in the pet food category, leading through their scientific formulations available in Grocery. The new campaign 'Lucky You Do' reflects how important it is to deliver customised nutrition for every dog and cat in Australia, at each of their life stages. We are excited to relaunch the brand with a new look & feel, that is fully integrated to generate mass awareness.”

The campaign is running across TV, OLV, social, SEM, OOH, sampling and in-store. The films can be viewed here: Firm stoolLubricated cartilegeCognitive development and Furball

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Client

Advertiser: Mars Petcare

Marketing Director: Emily Dowling

Portfolio Manager: Miguel Rivera

Creative Agency

Creative Agency: Clemenger BBDO Melbourne

Media Agency

Media Agency: Mediacom

Production Company

Production Company: Rabbit

Photography

Photographer: Andreas Bommert

Genres: Dialogue

Categories: Home, Pet Supplies

Clemenger BBDO Melbourne, 1 month ago