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Mars' 'Enough Chocolate to Deal With Anything' Campaign Returns with a Kiss

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Kissers continues to showcase how the chocolate bar gives Australians the confidence to overcome the most awkward situations

Mars' 'Enough Chocolate to Deal With Anything' Campaign Returns with a Kiss
Mars Australia and Clemenger BBDO Melbourne have today launched the second instalment of its 'Enough Chocolate to Deal with Anything' platform, titled Kissers.

The  newTVC showcases the uncomfortable first meeting of a loved-one's parents, who quickly admit to being a family of 'kissers'. As the new boyfriend leans in for a peck on the cheek from his girlfriend's mum, it's evident what the family meant when they said they were kissers, as the mum plants a firm kiss on the lips on the boyfriend, quickly followed by the dad.



The boyfriend is then seen happily enjoying a Mars Bar with his shocked girlfriend standing beside him, while the mother announces grandma has arrived.

Says Suzanne Morrison, marketing director, Mars Wrigley Confectionery: "Being kissed on the lips by your new girlfriend's parents is not a situation anyone wants to get stuck in. Luckily this guy had a Mars bar on hand to help deal with it.

"Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations."

The new brand platform has launched through 15' second TVC's, 6' bumpers, OOH, social, digital as well as a roll out of activations over the coming months.

View the 'Life Drawing' spot here, which launched earlier this year.
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Post Production / VFX

Post Production Company: The Butchery/The Refinery

Colourist: Martin Greer

Editor: Johanna Scott

Flame Artist: Chris Betteridge

Client

Advertiser: MARS Chocolate Australia

Brand Manager: Jann Lurie

Marketing Manager: Elly Harper

Assistant Brand Manager: Anna Pitt

Marketing Director: Suzanne Morrison

Production Company

Production Company: Curious Films

Executive Producer: Matt Noonan

Director: Ric Cantor

Producer: Kate Merrin

Sound Designer: Paul LeCouteur

Sound Engineer: Paul LeCouteur

Production Designer: Lucinda Thompson

Creative Agency

Creative Agency: Clemenger BBDO Melbourne

Genres: Comedy, People

Categories: Food, Confectionery

Clemenger BBDO Melbourne, Mon, 10 Sep 2018 05:40:20 GMT