72andSunny LA and Psyop's campaign showcases all the holiday delights the 30 brands of Marriott Bonvoy has to offer
Marriott International’s travel program has unwrapped its global holiday campaign, spotlighting its portfolio of 30 leading brands and suite of offerings with a hopeful illumination of travel this season and into the new year. Aiming to inspire travellers who are dreaming of travel now and beyond the holiday season, the animated digital and social effort creates an extravagant visual world through a magical storybook narrative reminding people that joy can be near.
Tapping into the world’s unique desire for the holidays this year and new ways to experience travel, the campaign is enlivened through the use of illustrations, showcasing all the holiday delights the 30 brands of Marriott Bonvoy has to offer. Stemmed from research findings on the power of animation as an engaging instrument to express an idea and invite curiosity, imagination and magic, the campaign is comprised of display, :06 and :15 second films, social and is anchored by a :70 hero film that follows a family to a spectrum of hotels within the Marriott Bonvoy portfolio, highlighting how their festivities are made brighter with the help of a magical suitcase. Embodying the renowned spirit of Marriott hospitality, the suitcase serves as a nostalgic guide leading the family beyond their screens and into the world of holiday joy beyond their own home.
Inspiring staycations with the kids, a new place to call home for the holidays, or simply a spacious suite to eat, drink, and be merry, there are a variety of offers that invite travellers to make it a season of serenity. If unable to be with loved ones this holiday season, travellers can give the gift of travel with a Marriott Bonvoy gift card or bring the hotel experience home or to a loved one with curated gifts from Marriott’s portfolio of hotel brands available on Marriott Bonvoy Boutiques.