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Marriott International Appoints LikeFriends As Digital Agency Partner

07/05/2014
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LikeFriends to develop the digital communications strategy for Moxy Hotels brand

Marriott International, Inc. has appointed Amsterdam-based social media agency, LikeFriends, to develop the digital communications strategy for its Moxy Hotels brand.

LikeFriends’ remit includes the design of the Moxy Hotels website and social media platforms, ensuring a strategic and fully integrated approach.  

Created in partnership with Nordic Hospitality and with Inter Hospitality Holding as the owner and developer of the first six properties, Moxy Hotels is one of the newest and most exciting brands within the Marriott International global portfolio, designed especially for the millennial traveller. 

Following extensive research on the rapidly emerging millennial traveller and in response to their unique needs, each hotel will combine contemporary design with approachable service at a reasonable price, offering the latest in technology for easy connectivity. Moxy Hotels will open its first location in Milan, Italy, this September and is projected to reach 150 hotels within the next ten years. 

“Hotels by their very nature are about people and their stories, not empty spaces. As we specialise in creating social environments for stories to thrive, working with Moxy Hotels means we get to build a social brand from the ground up” says Stef de Jong, managing director and founder of LikeFriends. “Ultimately, Moxy’s guests won’t be looking for marble facades, empty lobbies, or dressed up staff, but a fresh, lively, and no-nonsense place to work, sleep, and enjoy together with peers.”

Ramesh Jackson, global brand manager for Moxy Hotels said, “digital marketing plays an integral role in our overall communications strategy and we needed a strong and creative agency partner to help bring this new brand to life. Like Friends demonstrates a natural creative flair and excellent technical ability and we are excited to be working with them.”  

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