Growth-focused digital strategist Paul Marobella has been named President of Euro RSCG Discovery, the digital, CRM, data and analytics arm of Euro RSCG Worldwide.
Marobella brings to his new role a solid foundation of classical brand strategy training, integrated idea development and a deep passion for digital, social and emerging platforms. He has worked across virtually almost every major vertical category and marketing medium at hot-shot start-up agencies, world-class mid-sized agencies and larger shops, and he has led strategic digital efforts for clients that include Motorola, Lowe’s Home Improvement, Nike, Jim Beam and ConAgra Foods.
“Paul is a first-rate brand strategist with a track record of leading digital agencies to accelerated growth,” said Ron Bess, President of Euro RSCG North America. “He is focused on the business model for the future in our business, and he understands the importance of digital, data, strategy and creative working closely together to get the best results.”
Advertising Age twice has named Marobella one of their Best and Brightest Media Strategists. He loves helping brands connect with their buyers in new ways.
“Chief marketing officers and brands are under more pressure than ever to deliver for their stakeholders,” Marobella noted, “and the lethal combination of having a really kick-ass idea, delivered in a unified, measurable way, isn’t just the future – it is the now.
“The Discovery team, within the overall Euro Chi and Euro network, is the intelligence engine that makes the amazing creative ideas here at Euro even better. One without the other is a hollow promise, and the brands we work with – and will work with in the future – deserve both.”
Marobella’s advertising and marketing career spans more than two decades, in Chicago, Boston and New York. Marobella comes to Euro from [wire] stone, one of the fastest-growing, top 20 independent digital agencies in the United States, where he led the Chicago office and was the agency’s national Chief Marketing and Growth Officer. Before that, Marobella worked elsewhere in Chicago for the largest retail advertising agency in the United States, Ambrosi, for which he was Executive Vice President of Strategic Planning and Chief Growth Officer.
On the East Coast, Marobella led the Boston office and headed brand strategy for the one-time AdAge BtoB Agency of The Year, Greco Ethridge Group. For Information and Information Inc. in New York, he advised Fortune 500 clients on their first-generation Internet and interactive programs. Marobella began his career working on the client side at Blue Cross Blue Shield of Massachusetts, where he pioneered that organization’s foray into interactive media.
Marobella is the author of two marketing blogs, brandingsoapbox.com and nakedretailing.com. Outside of work, he is a passionate hockey player who also chairs The Inner-City Education Program, a nonprofit supported by the Chicago Blackhawks that provides educational scholarships to low-resource, inner-city Chicago youth who play hockey.