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Marmite Hands out Branded Sandpaper at Lord's in Light-Hearted 'Sandpapergate' Jab

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adam&eveDDB's tactical push at the second Ashes Test references the 2018 scandal involving the Australian cricket team

Marmite Hands out Branded Sandpaper at Lord's in Light-Hearted 'Sandpapergate' Jab

Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lord’s Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018. ‘We won’t be tampering with it’ the strapline promises. Cricket fans will either love it or hate it.

It is part of a wider activation of Marmite’s ‘MarmyArmy’ promotional strategy, which also saw Marmite jars and badges being handed out at Lords’ Cricket Ground. W Communications managed this activity.

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Advertiser: Unilever

Brand: Marmite

Brand Director: Fik Woldegiorgis (Brand Experience)

Senior Brand Manager: Rachel Chambers

Brand Manager: Camilla Williamson

Assistant Brand Manager: Anna Reid


Senior Account Director: Nikki Guest

Senior Account Manager: Jess O’Donohoe

PR: W Comms

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: Simon Vicars and Andre Sallowicz

CEO: Mat Goff

Business Director: Tom White

Account Director: Oliver Lester

Account Executive: Emily Bristowe

Chief Executive Officer: Martin Beverly

Planning Director: Will Grundy

Group Executive Creative Director: Ben Tollett

Head of Design: Paul Knowles

Genres: Comedy

Categories: Food, Sauces and Spreads

adam&eveDDB, Fri, 16 Aug 2019 13:52:08 GMT