Berlin’s reputation as a creative hub will be reinforced on November 16 when leading names from the world’s of advertising and technology meet at the historic Meistersaal concert hall to discuss “The Creative Singularity”.
Markus Maczey, CCO of Plan.Net – the digital arm of the ‘House of Communication’ which includes Serviceplan, Plan.Net and MediaPlus, will share insights on the topic of ‘Can machines be creative?” Plan.Net celebrated its 20th anniversary this year, and has been at the forefront of digital advertising and technology since its inception two decades ago.
As its name suggests, the conference is about the intersection between creativity and technology. Artificial intelligence, chatbots, big data, virtual reality, “fake news” – advertising, marketing and media all are being disrupted by these influences. For better or for worse? Will artists and writers be replaced by machines?
The Epica Awards – the only creative prize judged by journalists – wanted to tackle this subject in a day of entertaining presentations and discussions.
Markus Maczey commented: “I am delighted that Epica Awards have invited me to talk about the interface between creativity and technology as they return to Berlin in November. Particularly to be joining such an interesting group of speakers at the only international creative awards judged by the marketing and communications press. Since its inception in 1987, Epica have been rewarding outstanding creativity which reflects global innovation and creativity, something that Serviceplan hold in high regards.”
Maczey will join other esteemed speakers; Richard Wilson, Co-founder, Stop Funding Hate; Sami Basut, Creative Director, Manajans J. Walter Thompson Istanbul; Preethi Mariappan, VP, Executive Creative Director of Emerging Experiences EMEA, Sapient Razorfish; Sascha Martini, Managing Director, R/GA Berlin; and Patrick Lara, Managing Director, PublicisConseil.
Epica Awards editorial director Mark Tungate will show the winning work, give the Gold pyramids for each category as well as announce the much anticipated Grand Prix, Agency of the year, Network of the year, and for the first time, the Production Company of the year award, sponsored by GPN (The Global production Network), which is calculated from the production credits of all 2017 entries.
The event is supported by Epica Awards partners Adobe, Euronews, Screen Vision, AdForum and ACT Responsible.