Mark’s, along with agency partner TAXI Toronto, encourage mask-wearing in a fun way by creating Ugly Christmas Masks. These fun, quirky mask designs draw inspiration from the tradition of the ugly Christmas sweater and the brand is hoping to add some levity to an already strained holiday season by making mask-wearing fun for customers.
“The Ugly Christmas masks bring together everything that makes an idea great,” said Frank Macera, creative director at TAXI. “It’s fun, timely, insightful, and culturally relevant. The fact that it also acts as a safety message and supports people who are looking out for the safety of others is even better. It’s a really fun idea during a season that should be fun and at a time when people could use a bit of a laugh.”
Designs for the masks were led by TAXI Toronto and include a range of concepts that tap into some 2020 seasonal insights. Home is where the bubble is accompanies a suburban house in a snow globe, Santa holding two bottles of hand sanitiser is appropriately titled 'Santatiser', and even safety messaging like 'Stay three elves apart' marks the spirit of the season while nodding to the atypical circumstances this year brings.
“This is one of those ideas that felt perfect for the season,” commented Eva Salem, VP of marketing. “Masks have become such a big part of our everyday lives that to be able to create ugly Christmas masks and bring some of the joy of the season to life in a way that supports people who are looking out for their families, neighbours, and communities felt like a great fit for the brand.”
The brand will be surprising and delighting some of their followers on Instagram and Facebook with the masks. People who engage with the brand’s posts from 1st - 7th December may find themselves as a lucky recipient of their very own Ugly Christmas Mask set – just in time to sport them during the holiday shopping season.