Marketreach and Rory Sutherland Unleash New Heroes to Talk Behavioural Science and Creativity

Marketreach and MBAstack have announced the launch of 'Mail Unleashed' Season 2, extending its interview series to get unique industry perspectives from CMOs, as well as thought leaders from the worlds of Media, Behavioural Science, and Creativity.

The Mail Unleashed campaign aims to authentically communicate the benefits of direct mail, positively influence perceptions, and showcase its potential to both newcomers and seasoned professionals. The first season of 'Mail Unleashed' addressed common misconceptions surrounding direct mail, emphasizing its effectiveness as a marketing channel. It enlisted influential CMOs like Pete Markey at Boots UK, Lis Blair at MoneySuperMarket, Ellie Norman at Manchester United, and Tony Miller at Weight Watchers to challenge conventional thinking.

With paid media on Meta and LinkedIn delivering impressive results for season one - almost 15 million impressions and 1.7 million video views and counting - ' Mail Unleashed' season two promises to unlock a world where direct mail takes centre stage, captivating recipients with its personalized charm and unrivalled impact. 

Thought leaders across Media, Behavioural Science, and Creativity join industry legend Rory Sutherland to share unique insights and perspectives, discussing the innovative strategies and successes within their own companies. The line-up for Season 2 includes Seema Kumari (former senior marketing and CRM director at Hearst UK), Richard Shotton (founder of Astroten and best-selling author), Jack Gallon (executive creative director at MBAstack), as well as Natalie Milner (group membership and loyalty director at the AA) and Tash Whitmey (group director of lloyalty, membership, and CRM at Tesco).

The Mail Unleashed series kicks off with Seema Kumari here with more episodes available on the Mail Unleashed hub.