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Marketing Comms Group Creston Acquires Splendid



Splendid will form part of Creston Unlimited’s digital consultancy offer

Marketing Comms Group Creston Acquires Splendid

Creston plc, the marketing communications group, is pleased to announce the acquisition of How Splendid Ltd (‘Splendid’), the London-based digital design and development consultancy, which will form an important part of Creston Unlimited’s digital consultancy offer.

Founded in 2003 and based in London, Splendid comprises User Experience (“UX”) specialists, designers and developers, delivering work for a variety of multinational, blue-chip clients across the finance, utilities, retail and media sectors including: Barclaycard, Boots, eBay, Gamesys, News UK, Skrill, SSE and Star Alliance.

While Splendid’s service is focused on the UX between a brand and a customer, its delivery can range from developing a client’s future digital strategy for consumer and brand interaction, to working alongside system integrators to ensure systems are optimised for a consumer’s usage, to designing, building and managing client websites.

The acquisition fits perfectly with Creston’s strategy to continue growing its digital marketing consultancy offer, which will help clients with a key element of their brand’s digital transformation. The complementary services of the two businesses are expected to create significant cross selling and referral opportunities and following the acquisition, Splendid will be rebranded Splendid Unlimited, signifying a common philosophy and values.

Commenting on the acquisition, Barrie Brien, Group Chief Executive of Creston plc, said: “Splendid is an excellent business which enhances our Creston Unlimited offer perfectly. As part of Creston Unlimited, Splendid’s consultancy expertise, which focuses on the way brands do business in the digital world, will complement the Group’s marketing communications strength and further evolve our compelling integrated digital services offer.”

Splendid Unlimited and the Group will continue to benefit from the experience and expertise of Splendid’s three founding partners and shareholders, Paul Bishop, Alex Eicke and Dan Morris, who will remain as Managing Partners.

Paul Bishop, Managing Partner of Splendid added: "We are really excited to be joining the Creston family. Having looked long and hard to find the right partner for our next stage of growth, we believe Creston Unlimited’s range of services and attitude really add to our core proposition of digital transformation and allow us to create bigger conversations with our clients.”

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