CMW has partnered with innovative social enterprise Pimp My Cause, to boost the profile of the service which pairs marketers with not-for-profit organisations.
Pimp My Cause is the brainchild of social entrepreneur Paul Skinner and operates as an online match-making service between not-for-profit organisations that require marketing support, and marketers who are keen to make a meaningful social impact. This could be anything from a charity shop looking for a graphic designer to create an in-store poster, to a larger organisation seeking to build its annual digital plan.
CMW has developed a strategy to raise the profile of Pimp My Cause, boost engagement among marketers and, ultimately, encourage the industry to spread the word about the scheme and help other marketers seeking ‘enlightenment’.
‘The Year of Great Marketing Karma’ kicks off this month with the launch of the inaugural Karma Audit. The app at the centre of the campaign scans the users’ LinkedIn page, analyses their employment history and assigns them one of eight animals to symbolise their karmic well-being. From a fly for marketers with questionable karma, to an Eagle for those on a higher plane, the eight animals represent where the user sits on the spiritual scale. The other six creatures include a whelk, frog, pig, rabbit, goat and a tiger.
Paul Skinner, founder, Pimp My Cause said: “Marketing is one of the most exciting professions because it provides the tools to create meaningful change. Pimp My Cause gives marketers the chance to harness this ability to support charities and social enterprises in need of their talent. The Karma Audit is a wonderfully creative and engaging idea that we are sure will ignite the industry’s imagination and act as an enabler in allowing marketers to take on really fulfilling and rewarding projects.”
Liz Wilson, chief executive, CMW said: “In a world where it’s easy to be cynical about the work we do, everyone needs a little karmic enlightenment in their lives. Paul’s enthusiasm for Pimp My Cause is infectious and the entire team here has embraced being able to apply our creativity to a scheme that promises to have a long-lasting, positive impact on the world. By lending their services to good causes, marketers can find fresh fulfillment and make a real difference – who wouldn’t want to be a part of that?”
Pimp My Cause currently has approximately 600 charities and over 700 marketers on the site.