senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Mark Taylor Swaps a Cricket Bat For a Chainsaw in Latest Campaign for Fujitsu

30/09/2016
Advertising Agency
Sydney, Australia
56
Share
Campaign out of 303MullenLowe, Sydney.
Summer is coming, so Fujitsu has recruited its long-term ambassador, former Australian cricket captain Mark Taylor, to promote a deal that will help families stay cool when the mercury rises in a campaign by 303 MullenLowe.

Artfully wielding a chainsaw, sledgehammer and ice chisel, Taylor chats about Fujitsu's bonus 2 year extended warranty while carving a giant wedge of ice.

Says Dave Smith, general manager sales and marketing, Fujitsu General Australia: "Fujitsu's summer campaign is targeting people who suffer in the heat unnecessarily when they could be cool and comfortable. Last year's 'Cool Finance' sales promotion was a huge success, so this year we decided to enhance the offer with a bonus 2 year extended warranty."



Fujitsu General is a leading supplier of air conditioners in Australia.

The latest Fujitsu campaign launches this Sunday 2nd October, and rolls out nationally across TV, print, radio, OOH, point of sale and digital platforms.

Client: Fujitsu General Australia
General Manager Sales & Marketing: Dave Smith
Brand Manager Strategy & Planning: Zdenka Micallef

Agency: 303 MullenLowe
ECD: Richard Morgan
Copywriter: Joe Van Trump, Henry Hall
Art Director: Jeena Van Der Heul
Head of Broadcast Production: Sean Ascroft
Executive Producer: Meredith Judd
Managing Partner: Matt Clarke
Senior Business Manager: Raoul Gundelach
Business Manager: Charmaine Katz

Production Company: Filmgraphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
Producer: Nikki Hardy
Post: Fanatic Films
Sound: We Love Jam Studios
SIGN UP FOR OUR NEWSLETTER
Work from 303 MullenLowe
Coercion Hurts: Family
Department of Communities - Western Australia
07/10/2024
4
0
Coercion Hurts: Couple
Department of Communities - Western Australia
07/10/2024
1
0
Reversible
Budget Direct
18/08/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0