Creative in association withGear Seven
Mark Taylor Swaps a Cricket Bat For a Chainsaw in Latest Campaign for Fujitsu
Advertising Agency
Sydney, Australia
Campaign out of 303MullenLowe, Sydney.
Summer is coming, so Fujitsu has recruited its long-term ambassador, former Australian cricket captain Mark Taylor, to promote a deal that will help families stay cool when the mercury rises in a campaign by 303 MullenLowe.

Artfully wielding a chainsaw, sledgehammer and ice chisel, Taylor chats about Fujitsu's bonus 2 year extended warranty while carving a giant wedge of ice.

Says Dave Smith, general manager sales and marketing, Fujitsu General Australia: "Fujitsu's summer campaign is targeting people who suffer in the heat unnecessarily when they could be cool and comfortable. Last year's 'Cool Finance' sales promotion was a huge success, so this year we decided to enhance the offer with a bonus 2 year extended warranty."

Fujitsu General is a leading supplier of air conditioners in Australia.

The latest Fujitsu campaign launches this Sunday 2nd October, and rolls out nationally across TV, print, radio, OOH, point of sale and digital platforms.

Client: Fujitsu General Australia
General Manager Sales & Marketing: Dave Smith
Brand Manager Strategy & Planning: Zdenka Micallef

Agency: 303 MullenLowe
ECD: Richard Morgan
Copywriter: Joe Van Trump, Henry Hall
Art Director: Jeena Van Der Heul
Head of Broadcast Production: Sean Ascroft
Executive Producer: Meredith Judd
Managing Partner: Matt Clarke
Senior Business Manager: Raoul Gundelach
Business Manager: Charmaine Katz

Production Company: Filmgraphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
Producer: Nikki Hardy
Post: Fanatic Films
Sound: We Love Jam Studios