This year's winter campaign for Fujitsu General Australia via 303 MullenLowe Sydney, features Australian cricket legend Mark Taylor like you've never seen him before - as a black-belt Fujitsu master.

The campaign shows Taylor, Fujitsu's long time brand ambassador, explaining that to uncover the secret of defeating winter, you must first master the ancient art of Fujitsu.

Says Zdenka Micallef, national marketing manager, Fujitsu General Australia: "As the mercury sinks, we want to remind people that a Fujitsu reverse cycle air conditioner is one of the most efficient ways to heat your home this winter. What better way to do this than by creating our own Fujitsu master?"