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Mark Taylor is a Fujitsu Master in Fujitsu General Australia's Latest Campaign by 303 MullenLowe

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Campaign shot by director Ariel Martin out of Filmgraphics

Mark Taylor is a Fujitsu Master in Fujitsu General Australia's Latest Campaign by 303 MullenLowe

This year's winter campaign for Fujitsu General Australia via 303 MullenLowe Sydney, features Australian cricket legend Mark Taylor like you've never seen him before - as a black-belt Fujitsu master.

The campaign shows Taylor, Fujitsu's long time brand ambassador, explaining that to uncover the secret of defeating winter, you must first master the ancient art of Fujitsu.

Says Zdenka Micallef, national marketing manager, Fujitsu General Australia: "As the mercury sinks, we want to remind people that a Fujitsu reverse cycle air conditioner is one of the most efficient ways to heat your home this winter. What better way to do this than by creating our own Fujitsu master?"

Says Matt Clarke, managing partner, 303 MullenLowe: "We loved the idea of a former Australian cricket captain devoting himself to the ancient art of Fujitsu as an entertaining way of explaining how to beat the cold this winter."

The campaign also promotes the 'Fujitsu Free Money' offer, which is running until 31st August.

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Head of TV / Production: Sean Ascroft

Business Director: Meredith Raskopf

Post Production / VFX

Post Production Company: Fanatic Films

Production Company

Production Company: Filmgraphics

Director: Ariel Martin

Creative Agency

Creative Agency: 303 MullenLowe Sydney

Copywriter: Simon Jackson

Art Director: Jason Ah Tow

Executive Creative Director: Richard Morgan

Designer: Davina Milne

Photographer: Toby Burrows

Head of Print Production: Brett Griffiths

Head of Strategy: Jon McKie

303 MullenLowe, Tue, 12 Jun 2018 01:51:26 GMT