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Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments


SMUGGLER's spot with Abbott Laboratories and Anomaly NY takes a hectic journey through Abbott patients daily experiences with diabetes

Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments

Mark Molloy brings back vintage magic and imagination for Abbott Laboratories and Anomaly NY with a charm filled and energy packed rollercoaster-of-a-ride.

In the film, Molloy cleverly weaves a narrative that brings the viewer on the hectic, emotional journey that Abbott patients experience daily. The chaotic, anxiety-inducing moments paired with quick camera cuts bring an unexpected intensity and viscerality to the film. The playful voiceover and aptly-cast, nuanced characters serve as the soul and emotional undercurrent, bringing empathy and authenticity to each scene. 

With 'Now You Know', Molloy successfully injects style, charm and humour in this fast-paced film, full of unexpected and relatable moments. While comedic in tone, it is rooted in truthful, human stories and pinpoints a widely shared sentiment -- the desire to freely be who we are and take control of our lives. It’s a true example of bold storytelling, and once again, a testament to Molloy’s directorial adroitness.


Post Production / VFX
Agency / Creative
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Genres: People, Comedy, Dialogue

Categories: Healthcare and Wellness, Medical Associations

SMUGGLER, Wed, 02 Jun 2021 13:09:26 GMT