Mario Kart Tour Trailer Launches Laden with Easter Eggs

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TBWA\Chiat\Day LA builds excitement for mobile version of the iconic game
Mario Kart Tour Trailer Launches Laden with Easter EggsThere are few games that span generations and bring out the child in us all, but the memories of Mario Kart, its iconic Rainbow Road raceway and spirited characters does just that.

To kick off pre-registration for Mario Kart Tour, the soon to be launched mobile version of the game, Google Play and TBWA\Chiat\Day LA have released a joyous, Easter egg laden spot. The new film is a visual scavenger hunt filled with hints and clues from the iconic game. Look closely and you may recognise a few familiar sights from banana peel spinouts to a coffee shop on Rainbow Road, only the true Mario Kart fans can spot all clues throughout (although Adweek got some help from the creators and have a full list of them here).

Directed by Golden LA's Saman Kesh, 'Start Your Engines' is the first taste of the epic ride gamers wills experience with Mario Kart Tour on Google Play.


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Music

Music Company: Orbital

Executive Producer: Alfonso Velez

Offline

Edit Company: Exile

Editor: Robert Lopuski

Producer: Dale Nicholls

Post Production / VFX

Post Production Company: JAMM

VFX Supervisor: Jake Montgomery, Andy Boyd

Flame Artists: Brian Hajek

Producer: Ashley Greyson

Lead Flame Artist: Jake Montgomery

Lead CG Artist: Andy Boyd, Brian Burke

FX Artist: Zachary DiMaria

Animation Supervisor: Stew Burris

Production Coordinator: Anna Dood

Production Company

Production Company: Golden LA

Director: Saman Kesh

Executive Producer: Matthew Marquis

Media Agency

Media Agency: Essence

Client

Advertiser: Google Play

Brand: Google Play

Creative Agency

Creative Agency: TBWA\Chiat\Day Los Angeles

Executive Creative Director: Erik Vervroegen

Creative Director: Stephen Lum, Liz Cartwright

Art Director: Dan Hales

Copywriter: Stew Tribe

Managing Director: Christian Stein

Account Director: Tony Burman

Account Executive: Sarah Newton

Head of Strategy: Jennifer Costello

Associate Strategy Director: Corianda Dimes

Junior Strategist: Sara Singh

Director of Content Production: Anh-Thu Le

Senior Producer: Aileen Baliat, Daryl Hagans

Assistant Producer: Joey Iamartino-Lawson, Josh Levion

Business Affairs: Jason Delos Santos

Genres: Animation, Comedy, Tabletop

Categories: Gaming, Sports and Leisure

TBWA\Chiat\Day LA, 9 months ago