TBWA\Chiat\Day LA builds excitement for mobile version of the iconic game
There are few games that span generations and bring out the child in us all, but the memories of Mario Kart, its iconic Rainbow Road raceway and spirited characters does just that.
To kick off pre-registration for Mario Kart Tour, the soon to be launched mobile version of the game, Google Play and TBWA\Chiat\Day LA have released a joyous, Easter egg laden spot. The new film is a visual scavenger hunt filled with hints and clues from the iconic game. Look closely and you may recognise a few familiar sights from banana peel spinouts to a coffee shop on Rainbow Road, only the true Mario Kart fans can spot all clues throughout (although Adweek got some help from the creators and have a full list of them here).
Directed by Golden LA's Saman Kesh, 'Start Your Engines' is the first taste of the epic ride gamers wills experience with Mario Kart Tour on Google Play.