Paradais DDB has developed a new campaign for Ecuadorian packaging company Dream Pack to raise awareness for the damage suffered by the species that inhabit the ocean from single-use plastic packaging.
The print campaign is based on the data that 1.5 million animals die every year because of the plastics discarded in the ocean, generating a global crisis that affects various species of animals - several in danger of extinction.
"We have achieved a lot of 'talkability' when we published this campaign in printed sections of food, as well as in outdoor media near places where people gather to eat, creating awareness for them" says Ricardo Medina, founder and strategic planning leader of ParadaisDDB.
These types of initiatives are taking a prominent place on the agenda both in Ecuador and in various cities in Europe, where serious measures are being taken to prohibit the use of single use containers, cutlery and plastic straws. And promote the replacement of these single-use plastic packaging, by means of sustainable paper packaging.
Johnny Abad, CEO of Dream Pack, also explains: "The use of plastic is one of the biggest threats to the ecosystem. The whole world is rejecting foam packaging for its contaminating components, which is why we implement ecological solutions based on paper and technology that protect products and the environment."