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Marine Life Faces Tiny Toys in Disposable Plastic Print Campaign

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Paradais DDB presents 'Stop the Killing' for Dream Pack
Marine Life Faces Tiny Toys in Disposable Plastic Print Campaign
Paradais DDB has developed a new campaign for Ecuadorian packaging company Dream Pack to raise awareness for the damage suffered by the species that inhabit the ocean from single-use plastic packaging. 

The print campaign is based on the data that 1.5 million animals die every year because of the plastics discarded in the ocean, generating a global crisis that affects various species of animals - several in danger of extinction.


"We have achieved a lot of 'talkability' when we published this campaign in printed sections of food, as well as in outdoor media near places where people gather to eat, creating awareness for them" says Ricardo Medina, founder and strategic planning leader of ParadaisDDB. 

These types of initiatives are taking a prominent place on the agenda both in Ecuador and in various cities in Europe, where serious measures are being taken to prohibit the use of single use containers, cutlery and plastic straws. And promote the replacement of these single-use plastic packaging, by means of sustainable paper packaging.


Johnny Abad, CEO of Dream Pack, also explains: "The use of plastic is one of the biggest threats to the ecosystem. The whole world is rejecting foam packaging for its contaminating components, which is why we implement ecological solutions based on paper and technology that protect products and the environment."
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Client

Brand: Dream Pack

Clients: Johnny Abad

Production Company

Production Company: Salamágica

Creative Agency

Creative Agency: Paradais DDB

Chief Creative Officer: Agustín Febres-Cordero

Creative Director: Tomás Bejarano and Andrés Monge

Copywriter: Paula Murillo

Strategy: Ricardo Medina (Strategy Planner Leader)

Head of Art: Francisco Félix and Santiago Landaburu

Graphic Designer: Edwin Bowen

General Account Director: Maria José Pástor

Account Director: Melissa Miranda

Genres: Scenic

Categories: Environment, Corporate, Social and PSAs

DDB Worldwide, Thu, 16 May 2019 11:47:04 GMT