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Margret Rumat Rumat Hassan Dreams of Rio in Inspiring Samsung Olympic Film

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Leo Burnett Chicago celebrates South Sudan's story with latest spot

Margret Rumat Rumat Hassan Dreams of Rio in Inspiring Samsung Olympic Film
Today, Samsung and Leo Burnett Chicago unveiled “The Chant” as part of the brand’s global Olympics campaign celebrating stories of defying barriers. 
 
The film features South Sudanese Olympic hopeful, 19-year-old Margret Rumat Rumat Hassan. The Rio games marks the historic first-ever South Sudan representation at the Olympic Games.
 
In the spot, Margret is seen putting on a pair of newly released Samsung Gear IconX cord-free earbuds paired with her Samsung Galaxy S7 before walking out to the stadium. Instantly, she is connected to the chanting and cheering of her name by fellow South Sudanese, who are proud to have collectively defied barriers and finally participate meaningfully on the global stage.
video
Samsung - The Chant
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Edit Company: Work Editorial

Editor: Stewart Reeves

Executive Producer: Marlo Baird

Post Production / VFX

Post Production Company: The Mill - NY

Executive Producer: Sean Costelloe

Producer: Eliana Carranza-Pitcher/Nick Strange Thye

Colourist: Fergus McCall

Production Company

Production Company: EPOCH

Director: Martin de Thurah

DOP: Mátyás Erdély

Executive Producer: Melissa Culligan

Line Producer: Anura Idupuganti

Creative Agency

Creative Agency: Leo Burnett Chicago

Chief Creative Officer: Britt Nolan, (Global) Mark Tutssel

Executive Producer: Matt Blitz

Senior Producer: Brian Behling

Group Account Directors: Radim Svoboda

Account Supervisor: Huy Ngo

Account Executive: Emily Smith

Group Strategy Director: Kara Yang

Strategy Director: Christopher Bridgland

Leo Burnett Chicago , Tue, 21 Jun 2016 10:46:59 GMT