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Marcus Söderlund Embarks on an 'Epic Journey' for Lloyds Bank

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Campaign by adam&eveDDB focuses on the importance of inter-generational relationships and support

Marcus Söderlund Embarks on an 'Epic Journey' for Lloyds Bank
Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.

Catherine Kehoe, managing director for group brands & marketing at Lloyds Banking Group, said: “This is the latest chapter in the Lloyds Bank ‘By Your Side’ campaign. The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.

Mat Goff at adam&eveDDB added: “By your side” is a campaign that has consistently allowed us to demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain. At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all."
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Music Supervision: Nick Payne and Joe Rice

Music Company: SixtyFour Music

Composer: Aron Wright


Edit Company: Trim

Editor: Tom Lindsay


Sound Engineer: Jack Sedgwick

Sound Company: Wave Studios

Post Production / VFX

Post Production Company: Untold Studios

Producer: Tom Igglesden

VFX Supervisor: Amir Bazazi, Alex Gabucci

Colourist: Toby Tompkins, CHEAT

Executive Creative Director: Neil Davies

Creative Director: Diarmid Harrison-Murray

Artist: Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund

Production Company

Production Company: Academy Films

Executive Producer: Simon Cooper

Producer: Juliette Harris

Director: Marcus Söderlund

DOP: Justin Brown

Production Manager: Antonia Vickers

Media Agency

Media Agency: MediaCom


Brand: Lloyds Bank

Marketing Communications Director: Richard Warren

Senior Manager: Vicky Handley

Marketing Manager: Sophie Gaitskell

Assistant Marketing Manager: Aamir Suleman

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: James Gillham, Graham Cappi

Copywriter: Graham Cappi

Art Director: James Gillham

Producer: Nikki Cramphorn, Hayley Carter (assistant integrated producer), Nicola Applegate

Planner: Ben Worden

Group Executive Creative Director: Ben Tollett

Chief Strategy Officer: David Golding

CEO: Mat Goff

Managing Partner: Charlotte Wolfenden

Account Director: Fay Taylor

Account Manager: Janki Shah

Account Executive: Jack Bannenburg

Designer / Typographer: Sam Stabler, Scott Silvey

Genres: Visual VFX, Scenic, Storytelling, Musical

Categories: Banking, Finance

adam&eveDDB, Tue, 14 May 2019 14:11:50 GMT