The AD WO/MAN of the Year title is awarded in the polish advertising industry in four categories: advertising agency, media agency, production studio, and for the first time, a PR agency.
These awards are given for: success in the market, innovation, creativity, and promoting the highest standards in the advertising industry.
The contest is organised by Press magazine and the winner is chosen by the vote of advertising, media and PR agencies, interactive companies, production, post-production, and sound studios.
Marcin Gaworski, CEO & partner of 180heartbeats + Jung v Matt scored 238 points and won in the Advertising Agencies category.
Ewa Góralska, managing director of MullenLowe MediaHub won in the Media Agencies category scoring 200 points. Kacper Sawicki, founder and managing partner of Papaya Films scored 221 points and won in the Production Studios category.
The first winner in the PR Agencies category was Hanna Waśko, CEO of Big Picture, who scored 149 points.
For the third time in the history of the competition, Press presented an award for the best marketer. AD Marketer of 2020 was Dariusz Maciołek from BNP Paribas Bank.