March Adness Generates Streetball Nicknames You Never Knew You Needed

Right now, America should be enjoying the chaotic ecstasy of the NCAA Tournament. Alas, real-life madness intervened and busted our lives and collective brackets. While it’s impossible to fill this basketball-sized void in our new sportsless, WFH reality, three Austin-based creatives wanted to give their colleagues a small, industry-specific taste of March Madness.  

Miles Gilbert, Devin Brown and Eli Perez launched March Adness. The site will randomly generate your advertising streetball nickname - a mix and mashup of industry and basketball references. With a roster of over 300 names in the bank and accompanying gifs, the site invites you to keep playing if you have a second between choosing Zoom backgrounds and refreshing news updates.