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Group745
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Creative in association withGear Seven
Group745

Marc Sidelsky Melts Your Mind with 'Weird' Shelflife Spot

30/07/2020
Production Company
Johannesburg, South Africa
199
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Massif Media's content division took on the latest commercial for the Nike x Stussy collab

Marc Sidelsky's new commercial for sneaker haven, Shelflife, is a different take on the fashion film. Showcasing Nike x Stüssy's latest collaboration, this film takes you on a journey, and will melt your mind. It's named 'Weird' for a reason and you won't be disappointed.

Written and directed by Marc Sidelsky, this project was taken on by Massif's new content division, Little League Films, headed by one of their own, Ying-Poi De Lacy.

It's an incredibly strange and wonderful story with bold colours and bold images. One can see the careful tailoring of each shot and there's nothing quite like it.

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Brand
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Post Production / VFX
Editorial
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