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Marc Sidelsky Melts Your Mind with 'Weird' Shelflife Spot

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Massif Media's content division took on the latest commercial for the Nike x Stussy collab

Marc Sidelsky Melts Your Mind with 'Weird' Shelflife Spot

Marc Sidelsky's new commercial for sneaker haven, Shelflife, is a different take on the fashion film. Showcasing Nike x Stüssy's latest collaboration, this film takes you on a journey, and will melt your mind. It's named 'Weird' for a reason and you won't be disappointed.

Written and directed by Marc Sidelsky, this project was taken on by Massif's new content division, Little League Films, headed by one of their own, Ying-Poi De Lacy.

It's an incredibly strange and wonderful story with bold colours and bold images. One can see the careful tailoring of each shot and there's nothing quite like it.

Shelflife "Weird"
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Advertiser: Shelflife

Production Company

Production Company: Little League Films

Director: Marc Sidelsky

Producer: Ying-Poi De Lacy


Edit Company: Post Modern Studios

Editor: Marcelle Mouton

Post Production / VFX

Online: Michael Naidoo

Colourist: Craig Simonetti

2D Animation: Simone De Ruyck


Composer: Audio Militia


Sound Company: Produce Sound

Genres: Animation, In-camera effects, Comedy, Visual VFX, Fashion & Beauty, Storytelling

Categories: Clothing and Fashion, Sportswear

Massif Media, Thu, 30 Jul 2020 12:28:02 GMT