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Manshen Lo Crafts Hypnotic Animation for Tom Odell's 'Best Day Of My Life'

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Nexus Studio's director follows the peaks and troughs of being alive

Manshen Lo Crafts Hypnotic Animation for Tom Odell's 'Best Day Of My Life'

Nexus Studios launches a hypnotic new music video directed by Manshen Lo for Tom Odell’s single, ‘Best Day Of My Life’. The first video in an ongoing collaboration, Manshen crafted a refined 2D animated vignette encapsulating the newfound clarity in the Brit and Ivor Novello Award winning-singer’s music as he embarks on a career as an independent artist.

The official music video for ‘Best Day Of My Life’ premiered worldwide today to a legion of dedicated followers on YouTube and coincides with Tom’s headline world tour. The visual world Manshen created to accompany the poignant song tackles the emotional peaks and troughs of being alive and experiencing moments of euphoria following bouts of sadness. Evoking the relatable, post-pandemic emotions of loneliness and separation, viewers follow the repetitive and soothing movements of a cyclist riding alone set against an abstract background. 

Manshen's unique style of blending illustrative delicacy with a palpable atmosphere and her ability to slow the world down through her craft, has won her a devoted following. This is her first venture into music promos, complimenting her growing portfolio of short films, editorial and commercial work, including the title sequence to Nexus Studios and Netflix’s anthology, The House, cover artwork for Sally Rooney’s best selling novel Beautiful World, Where Are You, alongside projects for The New York Times, Poetry Review, MTV.

“I drew the cyclist front on, facing us, to reflect Tom’s openness and the process of shedding inhibitions. The character was purposefully designed in a gender neutral style, with clean lines, which Duncan Gist then animated beautifully.” - Manshen Lo, director, Nexus Studios.

"I watch it over and over again, I love it so much, it’s hypnotic. Thank you Manshen and the whole Nexus Studios team who worked on this” - Tom Odell, Musician.

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Agency

AGENCY: Urok Management

Account Manager: Kate Hardwick, Milly Stockton

Production

PRODUCTION COMPANY: Nexus Studios

Executive Producer: Laura Breaden

Producer: Lizzie Small

Director: Manshen Lo

Designer: Manshen Lo

Animator: Duncan Gist

Editor: Zaki Fulford

Music and Sound

MUSIC & SOUND: Tom Odell Composition

Title: Best day of my life

Composer: Tom Odell

Categories: Music video, Short Films and Music Videos

Nexus Studios, Wed, 30 Mar 2022 16:11:40 GMT