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Man’s Enthusiasm to Protect Wheat Thins Leads to Trap Door Disaster

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TBWA BEING NY launches comedic Mondelēz International spot directed by Dummy’s Harold Einstein

Man’s Enthusiasm to Protect Wheat Thins Leads to Trap Door Disaster

Mondelēz International brand Wheat Thins and TBWA’s BEING NY have launched ‘Trap Door’, the newest spot in continuation of its ‘Must! Have! Wheat Thins!’ TV campaign for the beloved Wheat Thin cracker.

The spot focuses on Original Wheat Thins and features an everyday man, intent on protecting his delicious, 100% Whole Grain Wheat Thins from anyone who might take them. This time, his own enthusiasm proves to be his undoing.



CREDITS

Agency / Creative
Post Production / VFX
Music / Sound
Editorial
Production
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Genres: Comedy, People

Categories: Confectionery , Food

TBWA Worldwide, Wed, 13 Aug 2014 11:19:07 GMT