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Man’s Enthusiasm to Protect Wheat Thins Leads to Trap Door Disaster

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TBWA BEING NY launches comedic Mondelēz International spot directed by Dummy’s Harold Einstein

Man’s Enthusiasm to Protect Wheat Thins Leads to Trap Door Disaster

Mondelēz International brand Wheat Thins and TBWA’s BEING NY have launched ‘Trap Door’, the newest spot in continuation of its ‘Must! Have! Wheat Thins!’ TV campaign for the beloved Wheat Thin cracker.

The spot focuses on Original Wheat Thins and features an everyday man, intent on protecting his delicious, 100% Whole Grain Wheat Thins from anyone who might take them. This time, his own enthusiasm proves to be his undoing.



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Music

Audio Post Production: Tom Jucarone @ Sound Lounge

Sound Design: Sam Shaffer

Offline

Edit Company: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfeld

Producer: Evan Meeker

Post Production / VFX

Colourist: Tim Masick @ Co3

Executive Producer: Justin Brukman

Post Production Company: MPC

Producer: Adele Major

VFX Supervisor: Ricky Weissman

Production Company

Director: Harold Einstein

Executive Producer: Eric Liney

Production Company: Dummy

Client

Advertiser: Mondelēz International

Brand: Wheat Thins

Creative Agency

Creative Agency: TBWA BEING New York

Executive Creative Director: Matt Ian

Executive Producer: Jason Souter

Genres: Comedy, People

Categories: Food, Confectionery

TBWA Worldwide, Wed, 13 Aug 2014 11:19:07 GMT