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Manny Pacquiao Gets Pumped for the Big Fight in New Foot Locker Spot

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BBDO New York plays off of last year's spot ahead of the Mayweather vs Pacquiao fight

Manny Pacquiao Gets Pumped for the Big Fight in New Foot Locker Spot

Back in November, Foot Locker, through its creative agency BBDO New York, released a commercial for its Week of Greatness featuring boxer Manny Pacquiao.  The spot called “It’s Happening,” suggested that Pacquiao and fellow champion Floyd Mayweather had finally agreed to “it” --  to meet in the ring after years of anticipation.  Well,” it “ wasn’t actually happening, at least not yet. 

Since then, the stars have aligned (many have speculated due in part to Floyd’s reaction to the playful taunting of the commercial) and now “it” (the fight) is actually happening.  So Foot Locker has released a follow up spot focused on Manny’s reaction to this new development.  As you’ll see in “It’s Really Happening”, it’s a rollercoaster of emotions.

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Sound Mix: Sam Shaffer @ MackCut


Edit Assistant: Patrick Blumer

Edit Company: MackCut

Editor: Erik Laroi

Executive Producer: Sasha Hirshfeld

Online Editor: Smigital

Post Production / VFX

Colourist: Tim Masick @ Company 3

Flame: Jim Hayhow

Flame Assist: Joseph Miller

Production Company

Director: Kenny Herzog

DOP: Marc Laliberte

Executive Producer: Ralph Laucella, Marc Grill,

Producer: Grayson Bithell

Production Company: O Positive Films

Creative Agency

Account Executive: Samuel Henderson

Art Director: Austin Mankey

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Mike Motch

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: Anthony Curti

Group Account Directors: Troy Tarwater

Genres: Comedy

Categories: Shoes, Clothing and Fashion

BBDO New York, Fri, 24 Apr 2015 10:20:31 GMT