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Manning Brothers Head to Football Fantasy in DIRECTV Spoof Music Video

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DNA director X creates imaginary world in film out of Grey

Manning Brothers Head to Football Fantasy in DIRECTV Spoof Music Video

Following up the viral hit ‘Football on your Phone’, DNA’s Director X transports the NFL’s beloved Manning brothers into a fantasy world for DIRECTV in ‘Fantasy Football Fantasy’.

To promote the launch of DIRECTV’s new, exclusive Fantasy Zone channel, the first to be dedicated to nothing but fantasy football, Eli and Peyton Manning break into song in honour of the celebrated hobby. In the video, the duo takes to the gridiron, but with hip-hop getups instead of football uniforms and provocative female dancers in place of cheerleaders. The brothers conjure up a variety of humorous football fantasies, including a football filled with nachos, a goal post that doubles as a waterfall, and a shower that produces hundreds of tiny footballs instead of water. This montage of absurd events, cut with interludes of hot babes and the Mannings’ outrageous lyrics, stays true to the campaign’s signature wit.


“Fantasy Football Fantasy” showcases Director X’s expertise in both the commercial and music video space. His work includes spots for brands like Smirnoff and Nabisco, and music videos for major artists including Usher, John Mayer, and Justin Bieber. Recently, his video for Iggy Azalea’s “Fancy” received four MTV VMA nominations in the categories of Video of the Year, Best Female Video, Best Pop Video, and Best Art Direction.

DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists, and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Earlier this year, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”

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Music

Creative Director: Andrew Sherman

Executive Producer: Ian Jeffreys

Music Production: Butter Music & Sound

Producer: Glen Cavanaugh

Sound Design: Mister Bronx Audio & mixHaus studios (Vocal)

Sound Engineer: David Wolfe & Richard Furch (Vocal)

Offline

Edit Assistant: Dave Otte

Edit Company: Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodward

Producer: Heather Richardson

Post Production / VFX

Post Production Company: Method Studios

Producer: Carlos Herrera

VFX Supervisor: Jay Hawkins, Doug Luka

Production Company

Director: Director X

Executive Producer: Missy Galanida, Patricia Judice

Producer: Justin Diener

Production Company: DNA

Client

Advertiser: DIRECTV

Creative Agency

Creative Agency: Grey Worldwide

Chief Creative Officer: Tor Myrhen

Executive Producer: Andrew Chinich

Group Creative Director: Doug Fallon, Steven Fogel

Producer: Lindsay Myers

Genres: Music performance, Comedy, People

Categories: Media and Entertainment, TV and Radio

lbbonline.com, Thu, 14 Aug 2014 11:22:58 GMT