Wunderman Thompson South Asia
Wed, 12 Feb 2020 11:25:04 GMT
People have different opinions about what is the limit of public display of affection (PDA). With time, we have at least matured enough to not feel uncomfortable with a simple hug, holding hands or a goodbye kiss at public places. The problem starts only when we cross the line. And it is not so much about disregarding others feelings but rather it’s putting oneself in danger thinking you are alone. What they forget is there is nothing private about the public place.
The market leader in condoms and thought leader in safe sex, Manforce Condoms explores a completely new angle of ‘safe’ in its latest campaign. It brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples.
Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma said: “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their actions can ruin their life.”
The #YouAreNotAlone campaign has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitising people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, says Subroto Pradhan, managing partner, ADK-Fortune.view more - Creative
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
ECD: Uday Rao
Creative Team: Sanyam Sharma, Piyush Gupta
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Elements
Director: Vivek Das Chaudhary
Genres: People, Dialogue
Categories: Sexual Health, Corporate, Social and PSAsWunderman Thompson South Asia, Wed, 12 Feb 2020 11:25:04 GMT