Tadah Media are the new kids on the block when it comes to the North West advertising scene, except they're hardly kids and they've all been around the block a bit already!
Set up earlier this year in May by four directors and based at the offices of Oldham-based radio station The Revolution 96.2, Tadah focuses on providing effective radio and TV campaigns for big brands looking to make an impact with their advertising as well as corporate videos, PR and online content.
One of those directors is straight talking Aussie Dave Gilbank. A multiple award winning copywriter and script guru who moved from Queensland in the early 90s.
Dave sums it up thus: "There's no mysterious secret to getting significant results from your advertising. Cut the fat. Focus on the selling message. Smack your audience over the head with it. These days attention spans are shorter than ever, and when it comes to stealing a share of it you have to fight like hell. There's nothing worse than weak, monotonous advertising. It defeats the object and misses the mark. We aim to write and produce adverts that stick in the memory and stay stuck,"
Listen to Tadah's latest crop of adverts and it's clear that their style is focused on delivering results. Well written, clear, concise and extremely engaging.
Sales and marketing director Rebecca Bonell knows a thing or two about the radio advertising industry having worked for Key 103 and Smooth Radio amongst others in the past. She's well aware of the unique niche service they provide.
"Discretion is one of our strengths. We've already provided our services 'white label' to a number of clients and agencies. They appreciate the fact that we'll treat their brief completely confidentially. Like all our clients, they know we'll get back to them quickly with work that makes them look and sound great. The creative guys here are the very best I've ever worked with. I know that every brief they're given will result in an amazing, inspirational pitch," added Rebecca.
Paul Renhard, the former Group Head of Creative at GMG Radio, is another of the Tadah copywriters.
"I just wish we'd done this 10 years ago! The opportunity to apply our experience and knowledge across a wide range of media, not just radio, is a challenge we're loving. Great creative concepts that work on radio, online, on TV, outdoor, print, etc etc is what we're all about."
"Comedy is a key component within our thinking. Everyone likes to laugh and adverts that raise a smile, or a guffaw, invariably work better but it has to align with the client's aims and objectives. No price can be put on creative ideas that stand the test of time," added Paul
Karl Svenson makes up the quad. He has a track record of producing award winning commercials. With nearly 30 years experience under his belt, Karl focuses on ensuring that whatever audio leaves Tadah's recording studio keeps their clients happy.
"We are totally client focussed. Whatever Audio comes out of our studio has to stand out above everything else. We strive to ensure that this happens every time," explained Karl.
Tadah may be young but they are forging a creative path through the region's media with Karl, Rebecca, Dave and Paul all providing a focused sense of direction.