senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Manbot Shows Off His Moves in W+K Portland's Old Spice Spots

18/07/2014
Editors
London, UK
155
Share
MJZ travel through uncanny valley to debut the half-man half-bot

Some things are just better together. The manliest men's grooming brand on the planet is back to inform guys that using Old Spice body wash, anti-perspirant /deodorant & hair care products together provides ultimate freshness from head to toes.

The latest campaign tells the story of a half-man/half-robot mandroid character and loyal Old Spice user who smells so fresh and clean (because he uses body wash, anti-perspirant/deodorant and 2-in-1 shampoo/conditioner together) women swoon after just one whiff. So much so, they care not that he is, in fact, not a real man at all! The 30-second spot “Soccer” will begin airing on television this week. A 30-second web film titled “Nightclub” also launched this week. 



Brand
Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from WORK UK
Reignited
Riyadh Season
03/12/2024
13
0
Domestic Abuse Fire Safety
Women's Aid
12/11/2024
20
0
Liming with Gran
Ketchum
04/10/2024
39
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0