Talon, the independent OOH agency, announces changes to the management structure of the business with founders and managing directors Frank Bryant and James Copley assuming new responsibilities. Frank becomes group chief operating officer, whilst James is appointed CEO for the UK business. Both report into Talon Group CEO Barry Cupples.
The moves are part of meeting the challenges of transformation for the year ahead and to ensure Talon is equipped for further growth in a fast-moving OOH sector that is growing faster than the industry and undergoing unprecedented digital and technology-led change.
Talon CEO Barry Cupples has implemented the changes amidst a year of growth, international expansion and acquisition.
Barry commented on the leadership changes at Talon: “Elevating the roles of Frank and James gives us the best chance to meet the challenges that we know lay ahead. They allow us to focus senior management time on leading and innovating change in OOH, whilst embracing the realities it brings to the business in light of the increasingly fluid media industry. Talon has enjoyed real success to date through its growth mindset and proactive relationship with clients and agencies.”
“James assumes leadership of an experienced and talented UK team whilst Frank will oversee multiple areas of the business at Group level and focus on delivering growth initiatives. We have also put a strong team of experts in place around them and are well placed to maximise opportunities in key areas including technology, evidence measurement and expanding our offer across Digital OOH, offering smarter as standard solutions to our clients in the exciting and expanding OOH media vertical.”
Further changes to the senior team at Talon include Charlie Goldring’s promotion to chief commercial officer.