Creative in association withGear Seven

Man Frees Himself from Jail of Bad Mobile Coverage in Optus Ad

Advertising Agency
Sydney, Australia
The Bill actor Huw Higginson stars in the campaign created by 72andSunny Sydney

Optus has launched the second instalment in its popular network campaign series via 72andSunny, Sydney, announcing a coverage commitment offer to customers who sign up to a new service on selected 24-month handset plans.

Brought to life by award-winning Australian director Steve Rogers, the second film in the campaign features well known actor Huw Higginson, who previously starred in the British TV series, The Bill.

Says Melissa Hopkins, head of marketing, Optus: "The campaign shows a man walk out of confinement because he's unhappy with his current situation, reinforcing our commitment to not hold new customers hostage if they aren't happy with Optus' mobile coverage.

"It's also a timely reminder for those who aren't with Optus today that if they aren't happy with their provider, they should give Optus a go."

"In the past five years Optus has invested more than $5 billion into our network to improve coverage, capacity and speed and we will continue to invest into the future.

"We believe in the quality of our premium mobile network and if new customers try Optus and if the coverage is not right for them, they can choose to leave."

Says Micah Walker, ECD, 72andSunny, Sydney: "Proud of the entire team on this. As we all know it's often hard to keep things simple and we've managed to do it here, with some real craft."

The campaign was shot in Parramatta and Maitland Gaol. It will run on TV, in cinema, print and outdoor in selected Australian capital cities and key regional areas.

Agency / Creative