Fri, 31 Jan 2020 09:35:51 GMT
Cazoo, a new UK tech businesses seeking to transform the way we buy used cars, has kicked off its multi-million pound TV, radio and outdoor launch campaign. Cazoo has taken the entire process of buying a used car online, with free home delivery and a 7-day money-back guarantee, just like buying any other product today and is the latest venture from Alex Chesterman, who previously founded Zoopla and LoveFilm.
Launched in December, Cazoo already is delivering on its promise of better selection, value, quality and convenience to used cars buyers across the UK, having sold hundreds of cars in its first few weeks. Every Cazoo car has been through a 150-point inspection and been fully reconditioned by Cazoo and comes with a free comprehensive 90-day warranty and RAC roadside assistance, giving buyers total peace of mind.
Cazoo buys only the best cars and invests hundreds of pounds reconditioning each one to the highest standards as it believes that everyone deserves to feel confident when buying a used car and the TV ads and radio spots as well as the print and outdoor creative centre around the campaign idea “Cazoo Yeah!” which celebrates how it feels to buy a used car from Cazoo.
Cazoo will be advertising across all ITV channels and Global Radio stations with out of home covering thousands of sites in some of the UK’s busiest transport and leisure environments as well as taxi advertising across 5 major UK cities. The TV and radio campaign will launch on 1 February with out of home and taxis ramping up over the coming weeks, designed to reach 85% of all UK adults within the first month.
Darren Bentley, chief customer officer of Cazoo said, “Our vision is to build Cazoo into a household brand that is famous for an exceptional customer experience. Used car buying is one of the last consumer categories left to disrupt and the marketing investment we have committed clearly demonstrates our ambition for the business and joy we want to bring to our customers.”
Annie Gallimore, managing director of ENGINE Creative said, "It’s not often you get the opportunity to help shape a brand of this scale from the ground up. We have been involved with Cazoo right from the start and have helped with logo design to brand colours to staff uniforms and, of course, this launch campaign and partnering with Cazoo has already been an incredible journey, and one I’m extremely proud of.”
Andrew Stephens, co-founder of Goodstuff said, “We are very excited to partner with Cazoo & Engine on this disruptive new launch that will change how people perceive and buy used cars, forever.”
Categories: Online retailers, Retail and RestaurantsHouse 337, Fri, 31 Jan 2020 09:35:51 GMT