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Man and Machine Come Together in Lexus' New Super Bowl Spot

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Team One partners with acclaimed film and music video director Jonas Åkerlund for Big Game ad

Man and Machine Come Together in Lexus' New Super Bowl Spot

To celebrate a new brand era and introduce its new global tagline (Experience Amazing), Lexus will feature the Lexus LC performance coupe and redesigned Lexus LS luxury sedan in a spot during the Super Bowl.

Titled Man & Machine, the spot features dancer Lil Buck and the latest single from Sia, “Move Your Body.” The spot parallels the relationship between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. Minnie Driver debuts as the new voice of Lexus.

"Man & Machine" was directed by film and music video director Jonas Åkerlund with styling from B Åkerlund. Team One is the agency behind the spot.

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Digital Production Company

Project Manager: Sylvia Gutierrez

Post Production / VFX

Post Production Company: Chimney Pot

Production Company

Director: Jonas Akerlund

Production Company: Serial Pictures

Stylist: B Akerlund

Creative Agency

Account Executive: Kellen Laker

Business Affairs: Janet Anderson

Chief Creative Officer: Chris Graves

Creative Agency: Team One

Senior Producer: Leah Bohl

Associate Creative Director: Ryan DiDonato

Genres: Choreography, Music performance

Categories: Automotive, Cars

Team One, Wed, 25 Jan 2017 11:08:51 GMT