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Mamma Mia! Mother Wins Global Bertolli Account

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Italian food brand win gives agency a taste of la dolce vita

Mamma Mia! Mother Wins Global Bertolli Account

Mother is welcoming Bertolli to its family of global creative clients. Mother London has been appointed by Unilever as the lead global strategic and creative agency across the Bertolli portfolio including spreads and pasta sauces. The agency will work on bringing together the various ranges and driving consistency through Bertolli’s collection of brands. 

Bertolli is present in ten worldwide markets, including the UK and the US. Mother London will work closely with Mother New York to deliver the work. Originating as the quintessential Italian extra-virgin olive oil, Bertolli has grown into an international brand of Italian and Mediterranean food products. The company was founded by Francesco Bertolli in 1865, in Lucca, Tuscany. 

Mother Partner Robert Saville said. ‘Bertolli is an amazing brand with an iconic heritage. We are excited to be able to shape the brand’s future alongside our friends at Unilever.’

Unilever SVP Savoury Cathryn Sleight said: “In a very short time Mother have demonstrated a deep understanding and love for the Bertolli brand, and that their reputation for outstanding creative work is well deserved.”

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Categories: Sauces and Spreads, Food

Mother, Thu, 20 Feb 2014 10:18:54 GMT