Last night, design research competition, Design in Sight, came to a close with Tom Wood’s Malibu redesign taking the crown during an Awards Ceremony in Central London. Design in Sight was run by leading design research agency, The Big Picture and tasked entrants to re-imagine an iconic brand for the future. It was the first student competition of its kind to celebrate the role of research and champion insight-led design.
The winning Malibu work was chosen from 60 entries following a passionate judging debate with an esteemed panel of judges from the FMCG, design and research industries including: David Cousino, Global Consumer Marketing Insight Director, Skin Care and Pitch at Unilever, Dan Germain, Global Head of Brand and Creative at innocent, Andrew Barraclough, Vice President of Design at GlaxoSmithKline, Paul Taylor, Executive Creative Director & Partner atBrandOpus and John Cassidy, Managing Director at The Big Picture.
Tom Wood’s vision for Malibu took its inspiration from the emergent trend of oxygen bars and imagines how the brand could use it to its advantage in the future. Wood received a £500 cash prize, a month paid internship at award winning design agency, BrandOpus and a month with leading design research agency, The Big Picture.
The runner up position went to Lekha Nanavati from Nottingham Trent University for her mixology-inspired redesign of drinks brand, J2O and the People’s Choice Award went to Bethany Olechnowicz from the University of Northampton for her Shredded Wheat redesign.
The evening brought together a host of brands and design agencies with short talks on how design and research work together and the importance of both within the creative process. Speakers included: John Cassidy, Managing Director at The Big Picture, Suranee Abeysuriya, Director at The Big Picture, Olwen Moseley - Head of Graphic Communication, School of Art & Design, Cardiff Metropolitan University and Paul Taylor, Executive Creative Director & Partner at BrandOpus.
Suranee Abeysuriya, Director at The Big Picture said: “We’re incredibly proud of Design in Sight - the competition has been a huge success, from our fantastic panel of judges to the way in which the students embraced the brief. The competition has been a brilliant way to celebrate the role of insight in the creative process and coincide with our 20th year in the design research business.”
Paul Taylor, Executive Creative Director & Partner, BrandOpus said: “A meaningful insight can inspire us to think differently about our ideas. They force us to challenge our preconceptions and enlighten us to the potential of what we don't yet know. This is the catalyst in the creative thinking and development that inspires design to be both unique and effective. Congratulations to all who entered the competition, I am sure the process will prove to be a valuable insight for your future careers."
Tom Wood added: 'It's completely overwhelming to have won. I'm so happy to have been a part of the competition and really excited for the opportunity to work with such great companies - I can't wait!'
Three special commendations were also handed to Ben Fullerton for Goodfella’s Information Design; Chanel Stracey for Goodfella’s 360º Design & Thinking and Joshua Krohn for Panadol Disruptive Thinking.
The competition was run across 25 universities. Students had a choice of 20 brands including Andrex, Maltesers, Dove, Häagen-Dazs and Powerade.view more - Awards and Events