Guardian Malaysia has launched ‘Knockdown Prices’ – a campaign that aims to give the health and beauty retailer low-price leadership by offering value deals every Friday to Sunday.
Led by BBDO Malaysia, the campaign collaborates with key opinion leaders (KOLs) Jenn Chia, Charis Ow, Haniff and Ray from Malaysian radio station ERA FM. Jenn and Charis starred in a music video for the campaign, while other KOLs are tasked to highlight weekly deals.
In addition to the ‘Knockdown Prices’ campaign, Guardian Malaysia also launched another marketing initiative called ‘Beauty Days’, which offer value deals on beauty products. Beauty Days deals aim to cement Guardian Malaysia’s position as a value leader.
“In response to the market’s demand, Guardian’s mission in 2018 is to drive value leadership. We want to offer the best deals and lowest prices, so our customers can look and feel good without added financial burden,” said Shirley New, Senior Marketing Manager of Guardian.