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Making of… ‘Playin’ With My Friends’

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New IKEA ad through the eyes of Darren the Bear

Making of… ‘Playin’ With My Friends’

 

Following on from the recent IKEA spot, ‘Playin’ With My Friends’, a making of video has been released. Day-to-day plodder and IKEA clearner Darren the Bear jumped at the chance of appearing in an ad for the Swedish brand. See his story below:
 
 
Credits
 
Creative Agency: Mother
Art Director: Mother
Copywriter: Mother
Planner: Mother
Agency Producer: Mother
Director: BOSH
Production Co: BOSH

 

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Blink / Blinkink, Tue, 23 Oct 2012 15:03:37 GMT