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Makiné Gives Audible's ‘50s Hollywood Audio Drama ‘The Big Lie’ a Big Push

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Starring Jon Hamm and Kate Mara, the creative studio captures the world in which the series is set at the height of the Red Scare

Makiné Gives Audible's ‘50s Hollywood Audio Drama ‘The Big Lie’ a Big Push

To hype the premiere of The Big Lie, a cinematic seven-part Audible original podcast about the making of Salt of the Earth – the only movie named to the ‘Hollywood Blacklist’ – Audible turned to creative studio Makiné to develop and produce a trailer, teaser, key art, and select social media content to visually capture the world in which the show is set: 1950s Hollywood at the height of the Red Scare.

The Audible Original Podcast, The Big Lie, was created and written by John Mankiewicz (House of Cards; Bosch; House, M.D.), and stars Jon Hamm, Kate Mara, Ana de la Reguera, and more. 

Makiné's team of designers, animators, illustrators, and writers unified the campaign for The Big Lie with a hand-drawn, emotionally-charged trailer inspired by classic Hollywood noir and espionage films, with a colour palette echoing the Cold War paranoia of the era.

The popularity of audio storytelling creates opportunities for entertainment marketing specialists like Makiné to leverage the visual storytelling that they bring to promoting blockbuster films and TV shows to a growing fanbase around the world. 

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Client

Client: Audible

VP, Creative Director: Josh Pelzek

Sr. Creative Director: Christian Martillo

Sr. Art Director: Maria-Eugenia Marcial

Art Director: Tom Neufeld

Sr. Writer: Andrew Kanzer

Project Manager: Noreen O’Donnel

Agency and Production

Creative Agency & Production Studio: Makiné

Executive Producer + CEO: Maria Alejandra Padua

Executive Creative Director: Jesus M. Rodriguez

Creative Director: Alberto Hadyar

Producer: Maria Lorensen

Art Director: Ruben Orellana

Designers: Hector Do Nascimento, Pablo Iranzo

Editors: Henry Rivero, Otto Scheuren

Previz Artist: Jorge Jaramillo

Animation Directors: Claus Cibils, Julian Rur

Lead 2D Animator: Emiliano Greco

2D Animators: Clara Chini, Pedro Da Silva Pita, Chaz Waters

Lead Cel Animator: Melisa Pighin

Cel Animators: Nicolas Quintar Riboli, Gabriel Diaz, Antonella Pitti

Illustrator: Ariel Soler

Sound Design

Sound Design and Mix: Harmonix Sound Creators

Categories: Streaming Services, Media and Entertainment

Priya PR, Inc., Fri, 15 Jul 2022 08:01:43 GMT