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Make Your 'Football Self' Happy with BBDO NY's Campaign for Lowe's

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Epoch's Michael Downing prepares for Thursday night football with 4 new spots

Make Your 'Football Self' Happy with BBDO NY's Campaign for Lowe's

To support its role as a presenting sponsor of CBS’s Thursday Night Football pre-game show (“NFL Thursday Night Kickoff Show presented by Lowe’s”), Lowe’s has just launched a new Thursday Night football-related campaign.  The theme is “Make your football self happy” and the idea is to encourage consumers to shop at Lowe’s and get their projects done, so they can be free to enjoy football on Sunday.

The campaign consists of four humorous TV spots and was created by BBDO New York.  

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Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Michael Downing

DOP: Toby Irwin

Production Company: Epoch


Sound Design: Sound Lounge

Sound Engineer: Tommy Jucarone


Edit Company: Mackenzie Cutler

Editor: Ian Makenzie, Nick Divers

Creative Agency

Creative Agency: BBDO New York

Art Director: Matt Vescovo

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Matt Vescovo

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Diane McCann

Integrated Group Director: Annemarie Norris

Music Supervisor: Rani Vaz

Producer: Melissa Bemis


Advertiser: Lowe's

Categories: Home Appliances, Building

BBDO New York, Mon, 15 Sep 2014 09:15:27 GMT