Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Make Quebec Moving Day Manageable with McDelivery

391

ADD TO COLLECTION

McDonald's campaign with Cossette Montreal reminds movers to take a break during moving day

Make Quebec Moving Day Manageable with McDelivery

​In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as 'Moving Day'. 

To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day.  

The campaign was created by Cossette, and rolled out in print, out-of-home and social. 

Contents of each moving van were curated to reflect the desired color palette and tell a different Moving Day story. The Fry execution was inspired by a young man moving into his first apartment in a trendy Montreal neighborhood, the Big Mac execution featured a family with kids moving into a suburban home and the Egg McMuffin spot highlighted a young couple moving into their first home.

image
Happy Moving Day

CREDITS

Agency / Creative
Media
Production
Editorial

CREDITS

Agency / Creative
Media
Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food, Restaurant

Cossette Montreal, Fri, 21 Aug 2020 15:41:28 GMT