Mon, 25 Jan 2021 13:25:32 GMT
We’ve all been there haven’t we? Deciding to cut back a little...save a bit of money by replacing some of life’s luxuries with cheaper, 'homemade' alternatives. After all, why go without when you can probably do it yourself just as well?
Aldi’s latest campaign shows why you shouldn’t do exactly that.
The film opens on a familiar scene ‘at home’ where our protagonists embark on Doing-It-Yourself treatments but taking things way to the next level.
Aldi being the best swap you’re faced with this winter.
The films were made by Brendan Shryane and Rob Gorton at McCann UK, directed by Guy Manwaring at Merman London.
“After a year of clients and agencies cautiously trying to reflect the mood of the nation through the work that was being created, it feels like we are now beginning to see more comedy scripts, as it's clear that people want a bit of escapism from all the negativity on our screens. This is what makes this new campaign for Aldi so refreshing to work on. I love the simplicity of the idea, and how the humour works with a simple ‘pull-out reveal’. It feels like quite an old-school structure for humour and I’m sure that it will lead to loads more funny ads, as the campaign continues to develop.”
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CREATIVE AGENCY: McCann UK
CREATIVE DIRECTOR: Dave Price
ART DIRECTOR: Brendan Shryane
COPYWRITER: Rob Gorton
BUSINESS DIRECTOR: EJ Brown
SENIOR ACCOUNT MANAGER: Josie Campbell
SENIOR ACCOUNT MANAGER: Cara Hsrcombe
AGENCY PRODUCER: Kal Tank
PRODUCTION COMPANY: Merman London
DIRECTOR: Guy Manwaring
EXECUTIVE PRODUCER: Siobhan Murphy
PRODUCER: Amy Appleton
PRODUCTION MANAGER: Natalie Isaac
EDIT HOUSE: Work Editorial
EDITOR: Mark Edinoff
POST HOUSE/VFX: Freefolk
COLOURIST: Paul Harrison
FLAME OP: Andy Copping
Genres: Comedy, People
Categories: Supermarkets, Retail and RestaurantsMcCann UK, Mon, 25 Jan 2021 13:25:32 GMT