Make-A-Wish Shines Bright in Dark Times for 40th Anniversary

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Make-A-Wish and Team One pairs up with director Renee Mao of Greenpoint Pictures for 'Wishes Need Stars Like You' campaign
Make-A-Wish Shines Bright in Dark Times for 40th Anniversary
Brooklyn and Los Angeles-based production company Greenpoint Pictures had the privilege of working with Make-A-Wish America, and their pro-bono brand agency of record, Team One, on their new campaign, 'Wishes Need Stars Like You'.

Make-A-Wish launched the campaign on 29th April 2020, the 40th anniversary of the wish that inspired the founding of the organisation back in 1980. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times.

Make-A-Wish remains committed to delivering hope to wish kids and their families despite facing an unprecedented number of wishes waiting to be granted. As a result, Make-A-Wish developed 'Wishes Need Stars Like You' to rally the collective star power of everyday people and corporate sponsors who help wish kids and their families when they need it most.

The Lasso PSA, featuring voiceover from actor and WWE superstar John Cena, who has granted more wishes than any other celebrity wish granter, kicks off the new campaign. The film also features a special re-recording of 'A Sky Full of Stars', generously donated by award-winning musicians Coldplay, sung by Make-A-Wish alumni Sarina Haggarty. The cast of the PSA includes current wish kids, wish alumni, volunteers and community supporters like Tony Adkins, a physician’s assistant at the Children’s Hospital of Orange County, famously known as the 'dancing doctor'. Make-A-Wish co-founder Linda Pauling, whose son, Chris Greicius, was the inspiration for the founding of Make-A-Wish in 1980, also has a cameo.

Greenpoint Pictures’ production team was comprised of more than 200 people in order to create eye-catching visual effects and world-class storytelling. Thanks to the generosity of Disney, Lasso was filmed on the life-like neighbourhood set of Golden Oak Ranch in Newhall, California. “It’s been an honour to help this project come together and recognise such a meaningful event in the story of this organisation that has changed the lives of so many deserving children,” says Tatiana Rudzinski, executive producer at Greenpoint Pictures.

There are several versions of the PSA, including a Spanish-language version with a voiceover by actor Marcel Ruiz, known for his roles in the Netflix series 'One Day at a Time' and the film 'Breakthrough'. This is the first work to come out of Make-A-Wish and Team One’s partnership, which kicked off last year. Team One - Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands - was involved with every aspect of this campaign – from research and stakeholder interviews at the start of the partnership, through to strategy and creative execution. Additionally, Team One worked with Make-A-Wish on various design elements, leveraging the star from the Make-A-Wish logo, which has become an important symbol for their wish-granting mission.
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PRODUCTION

Production Company: Greenpoint Pictures

Director: Renee Mao

Director of Photography: Nicholas Bupp

Producers: Min Soo Elle Kim and Tatiana Rudzinski

Head of Production: Karen Berkowitz

Team One

Chief Executive Officer: Julie Michael

Chief Creative Officer: Chris Graves

Chief Strategy Officer: Mark Miller

Executive Creative Director: Kirsten Rutherford

Creative Directors: Amina Halim and Davide Vismara

Associate Creative Director: Ryan Durr

Group Strategy Director: Anne Heuer

Strategist: Lauren Mabuni

Account Supervisor: Meredithe Woodward

Assistant Account Executive: Jackson Lansbury

Director of Business Affairs: David Peake

Executive Producer: Sam Walsh

Senior Producer: Jenny Valladares

Senior Project Manager: Claire Lynch

Music Supervisor: Neil Cleary

Make-A-Wish

VP Brand and Marketing, CMO: Janell Holas

Director, Creative Services: Adele Mulford

Senior Manager, National Brand Marketing: Karen Spurlin

Senior Manager, Mission Advancement Programs: Kristina Hess

Digital and Brand Marketing Coordinator II: Jasmyne Lott

Photographer: Brandon Sullivan

Digital Tech to Photographer: Johnny Jaffe

Editorial/Finishing: TOM

Director of Post Production & Visual Effects: Bryan Cook

Director of Operations: Gina Grosso

Producer: Veronica Santana

Editors: Bryan Cook and Sergio Maggi

Lead Motion Graphics Artist: Rob Johnston

Flame Artist: James Bohn

Online Editor: Jerad Sloan

Assistant Editor: Vicente Lopez

TiltShift

VFX Supervisor: Felix Urquiza

VFX Producer: Daniel Beldy

2D Comp Artist: David Sliviak

3D Artist: Aldrich Torres

2D Comp Artist: Eric Almeras

Colour: C03

Colourist: Sofie Borup

Colour Producer: Alexandra Lubrano

Vice President: Ashley McKim

Voice Overs and Music

English: John Cena

Spanish: Marcel Ruiz

Music and Sound Design: ShinDig

Original Song: Coldplay

Arranger: Austin Shupe

Creative Director: Scott Glenn

Head of Production: Caroline O’Sullivan

Executive Producer: Debbi Landon

Sound Designer: Dan Hart

Mix: Margarita Mix

Bob Gremore: Sound Engineer

Executive Producer: Whitney Morris and Paula Arnett

Assistant Sound Engineers: Sean Melia, Michael Murzyn and Robert Gomez

Operations Manager: Brian Frank

Studio Coordinator: Kate Sims

Client Service: Matthew Horist

Jeff Gartenbaum: Audio Engineer

Singer: Sarina Haggarty

Piano: Tom Johnson

Cello: Simone Vitucci

Violin: Nicole Garcia

Categories: Charity, Corporate, Social and PSAs

Greenpoint Pictures, 3 months ago