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Magnum Throws ‘The Biggest Party on the Internet’

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Lowe Brindfors & B-Reel deliver dangerously addictive game based on the conga

Magnum Throws ‘The Biggest Party on the Internet’

The fourth instalment of the iconic online game Pleasure Hunt which has so far seen 24 million players around the world join in the fun since its first release in 2011 will this year bring the glamour of Magnum’s 25th birthday celebrations to the global online community.

Players of this special edition of Pleasure Hunt will be able to experience The Biggest Party on the Internet; an exciting game based on the classic “snake” formula, but with a gorgeous, photorealistic look created by agency Lowe Brindfors in Stockholm and produced by one of the world’s best production companies – B-Reel - for the fourth year running.  It’s an incredible, captivating experience enhanced by the revolutionary introduction of ground-breaking multiplayer gameplay, and the opportunity to progress through many ‘stylish’ stages. 

The Biggest Party on the Internet is available seamlessly through desktop and mobile, and as it’s a browser based gamed, all players need to do is access the website – giving them the opportunity for some glitz, glamour and fun whenever and wherever the mood takes them. With stunning looks and mechanics sure to be familiar to any user of mobile, everyone will be able to get involved and enjoy the pleasure of Magnums 25th Birthday celebrations. 

Camilla Scognamiglio, Assistant Brand Development, Digital & Social Media at Magnum, says: “2014 is a very special year for Magnum and, as we gear up to celebrate our 25th birthday, we are excited to include our online community in the party. We can’t wait for people all over the world to join in the fun.”   

"Creating something that resonates with a global audience is very tricky. With "The Biggest Party on the internet" it really feels like we struck the right balance of a fun simple idea and innovative user friendly technology." says Creative directors Petter Lublin and Patrik Westerdahl.

Magnum was first launched in Germany and Belgium in 1989 and now sells more than 2 billion ice creams per year, being one of the biggest ice cream brands globally. 

Head to http://pleasurehunt4.mymagnum.com to play the game.

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Magnum 'The Biggest Party on the Internet’
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Categories: Food, Dairy

MullenLowe EMEA, Tue, 08 Apr 2014 12:48:10 GMT