Magnum Opus Partners Launches Campaign for Homesolution by Metricon

Creative 57 Add to collection
The campaign focuses on impractical issues renters have and how Homesolution is the first choice for first home buyers
Magnum Opus Partners Launches Campaign for Homesolution by Metricon

Australia’s number one home builder Metricon homes have released its newest campaign for their affordable home option Homesolution by Metricon through Magnum Opus Partners. The new brand line tells Aussies that they’re the ‘First Choice For First Home Buyers' As part of a fully integrated campaign, Magnum Opus Partners has created four 15” TVCs: ‘Housemate’, ‘Housemate Popcorn’, ‘Fridge’ and ‘Tiny home.’ Using insights from people that are currently renting. Each film highlights an issue that all first home buyers are facing every day.

Shot from the perspective of the TV, the only words we hear are that of the voice-over from the TV itself. We observe the reactions of the people at home watching and witness the stories and insights that unfold.


Leanne Backhouse, marketing manager said: “We’ve worked hard to launch this new strategy, changing our product offering and then aligning our advertising was key to making this a holistic campaign. We’re very happy with the outcome and look forward to the results”


Pat Langton, creative director, Magnum Opus Partners said: “Homesolution by Metricon has a unique offering with a very specific target market. We’ve all rented at some stage of our lives and we wanted to use those insights in a relatable way. It’s essentially a retail offering covering low-deposit buyers, landowners and people wanting a home and land package, but done in a unique way.”

The Homesolution by Metricon campaign includes catch up TV, regional TV, radio, point of sale, digital and social assets has been launched and will run for the rest of the year. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Metricon

Creative Agency

Creative Agency: Magnum Opus Partners

Art Director: Johnathan Akiki

Strategist: Stephen Yolland

Executive Creative Director: Mike Allen

Creative Director: Pat Langton

Media Agency

Media Agency: StarComm

Production Company

Production Company: About Bob

Director: Jules Tahan

Producer: Raphael Ruz

Sound

Sound Company: Vivid Sound

Producer: Paul McCosh

Genres: Comedy

Categories: Real Estate, Online Platforms

Magnum Opus Partners, 6 months ago