Magnum Opus Partners
6 months ago
Australia’s number one home builder Metricon homes have released its newest campaign for their affordable home option Homesolution by Metricon through Magnum Opus Partners. The new brand line tells Aussies that they’re the ‘First Choice For First Home Buyers' As part of a fully integrated campaign, Magnum Opus Partners has created four 15” TVCs: ‘Housemate’, ‘Housemate Popcorn’, ‘Fridge’ and ‘Tiny home.’ Using insights from people that are currently renting. Each film highlights an issue that all first home buyers are facing every day.
Shot from the perspective of the TV, the only words we hear are that of the voice-over from the TV itself. We observe the reactions of the people at home watching and witness the stories and insights that unfold.
Leanne Backhouse, marketing manager said: “We’ve worked hard to launch this new strategy, changing our product offering and then aligning our advertising was key to making this a holistic campaign. We’re very happy with the outcome and look forward to the results”
Pat Langton, creative director, Magnum Opus Partners said: “Homesolution by Metricon has a unique offering with a very specific target market. We’ve all rented at some stage of our lives and we wanted to use those insights in a relatable way. It’s essentially a retail offering covering low-deposit buyers, landowners and people wanting a home and land package, but done in a unique way.”
The Homesolution by Metricon campaign includes catch up TV, regional TV, radio, point of sale, digital and social assets has been launched and will run for the rest of the year.
Creative Agency: Magnum Opus Partners
Art Director: Johnathan Akiki
Strategist: Stephen Yolland
Executive Creative Director: Mike Allen
Creative Director: Pat Langton
Media Agency: StarComm
Production Company: About Bob
Director: Jules Tahan
Producer: Raphael Ruz
Sound Company: Vivid Sound
Producer: Paul McCosh
Categories: Real Estate, Online PlatformsMagnum Opus Partners, 6 months ago