Peach
dlmdd
Wake The Town
adstars
liahome
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Magnum Invites You to a Beautiful Gay Wedding in Spot by LOLA MullenLowe

ADD TO COLLECTION

The ice cream brand celebrates diversity and love in film directed by Martin Werner through Proppa & Bacon

Magnum Invites You to a Beautiful Gay Wedding in Spot by LOLA MullenLowe
Ice cream brand Magnum, along with its agency LOLA MullenLowe, has launched The Ceremony, a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance.

“As huge supporters of all things pleasurable, we feel it’s our duty to encourage, endorse and celebrate an acceptance of people brave enough to stand up for who they are. How you live your life is a decision only you can make, but by deciding to be true to yourself we think you’re contributing a little more individual freedom and a little more individual pleasure to the wonderfully diverse canvas of our society,” says the official statement from Unilever´s Magnum Ice Cream.
 
Directed by Martin Werner through Proppa&Bacon, the film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life. 

“The idea for The Ceremony arises from a direction that both the brand and agency have been moving towards, where the territory of pleasure is being redefined. For each individual pleasure is something different, and we feel that it is our duty to support pleasure in all its nuances to create social change and support diversity and equality,” says Tomás Ostiglia, Global Creative Director at LOLA MullenLowe.

The film is currently on air in Australia and will be rolling out in other markets. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
video
Magnum Invites You to a Beautiful Gay Wedding in Spot by LOLA MullenLowe

CREDITS

Brand
Agency / Creative
Production
Music / Sound
Editorial
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Scenic, Music & Sound Design, People

Categories: Food, Sweet

LOLA MullenLowe, Thu, 16 Mar 2017 14:04:42 GMT